All kinds of professions have gone online these days, even the brick-and-mortar businesses. According to a survey by the International Telecommunications Union in 2017, global internet users were estimated to reach 7.4 billion, which is roughly more than 95% of the world populace. No wonder that more and more business people are trying to claim their place in the digital world.
However, having a website alone is not enough. It must effectively transform leads into real customers, which is a goal that is barely achievable for first-time website owners. But worry not! You can avoid such a mishap if you follow this guide.
Invest in Your Website Design
Web design involves not only the shenanigans of the decorative features on a page, but it also covers web maintenance, authoring, and user experience design. Your website represents your integrity as a professional, and that is why you must make sure that yours won’t appear disappointing to your potential client.
However, there are many contractors out there. But it is safer if you work with a local designer because you can monitor the progress in person.
Make Your Website Mobile Friendly
People don’t really use their laptop for browsing anymore. They prefer the handy gadgets, smartphones, and tabs. And on your end, it means that your website must accommodate the template scaling differences. No matter how good the design of your site is, but if it appears broken on phones and tabs, you’ll lose a significant amount of potential leads.
Specifically, you need to make the buttons on your page big enough for mobile screen. The information on the mobile version must be displayed as the same as the one on the desktop version, or it can appear confusing. Third, don’t use flash as it is outdated and not supported by neither iOS nor Android.
Also, conduct mobile testing regularly. There is no other way to be sure of the quality of your site than to check everything by yourself.
Integrate with Social Media
The marketing power of social media is potent and inevitable. You have to think about how your customers see your company brand in the long run. If you are a product-oriented company, platforms like Instagram, Tumblr, and Pinterest must not miss your marketing plans. If you are service-oriented, Facebook and Twitter are your best options.
Moreover, note that it is common for modern companies to hire experts in social media marketing. It is not an easy task because cultural and political aspects have their roles in determining your reputation as a professional profile. Therefore, it is better to have a specialized division for this matter.
