If Search Engine Optimization (SEO) is crucial to the success of your business, you need to be careful when hiring an SEO consultancy company or agency. The SEO company you choose may make all the difference. Here are a few tips when selecting an SEO company.

The Do’s

Be clear on your goals and objectives first

3456yrgfAs you think of hiring an SEO company, your goals and objectives must be very clear. This is because the entire SEO strategy should be pivoted on these goals. The SEO company will help you achieve these goals. The traditional way of working that involved performing site audits and stagnating in one position has been overtaken by events. A good SEO company should come up with viable projects that will help the business achieve its short-term and long-term goals. It should then prioritize these projects, evaluate, test and implement them. The customer should be given his rightful place in the business, even as these projects are being implemented. He is the king.

Look for a good SEO company from the right sources

Once you have identified your goals and objectives, now look for an SEO company that will subscribe to these goals. There are right and wrong sources of good SEO companies. Let me explain the good sources here then I will explain the bad ones later. Getting referrals from professionals is one way of getting a good SEO company. Mostly, a person will refer to you a business that he or she liked. You are, therefore, likely to like it as well. You can also choose the SEO companies that your competitors use. There is nothing wrong with copying your rivals. Finally, you can get an idea of great SEO companies from the SEO industry-wide bulletins and reports

The Don’ts

Don’t choose a company because it has the highest SEO ranking

Now that you are looking for a good SEO company, you imagine that the best company for you is the one that leads by example. The one that ranks highest on the search engine results pages. Well, you could be right. But come to think of it- a good SEO company will not have the time to look for rankings. It will be busy serving clients who have been referred to it by its previous clients. These clients refer their friends and the friends of their friends, and the company is a beehive of activities. Such a company will find it more important to concentrate on its service delivery than to look for SEO rankings. Therefore, though it is important, a high SEO rank of an SEO company may not necessarily mean that it a good company.

Don’t trust the ‘Top SEO’ company lists you see online

456uthgdfsThere are several websites that rank (or appear to rank) SEO companies. You must have seen lists like ‘The 50 best SEO companies in the world.’ There is more than meets the eyes as far as these lists are concerned. I mean, it is a business. I can assure you that the top company as per the list must have paid something to appear on the top. Therefore, be careful with these lists as well. I know that there are lists where you don’t have to pay to appear on them, but how do you even identify these lists? How do you separate the wheat from the chaff? Just stay away from these lists to be on the safe side.